When you are sitting at your office desk, or wherever you sit down to plan your personal trainer marketing strategy, you most certainly want the best and most efficient way to reach out to new clients.
To get right to the point, relationship based marketing does work, and it will work for you. The reason is because if people are going to put out larger sums of money for their products and services, they need reassurance. To this end, they need to know that if they invest their money into your personal trainer business, that they can feel good about you, and trust your advise.
Now while flyers and adverts do their duty as far as sparking an interest and getting thoughts going, they don’t do a thing to create relationships. Worse, they might not even create interest. Most of the time frankly, these methods end up in the trash, and so does the money that you’ve spend to have them produced. Now, you have no more clients, and you’ve lost money.
You might agree with the soundness of relationship building for your personal trainer marketing plan but what if you don’t have the time for follow up? What if you don’t know quite what to say, or how to reach out to clients on a personal level? How would you go about creating a schedule that is going to ensure that you keep in touch with people?
I’ve got answers for these questions also!
1. Start an online newsletter. They accomplish the task of sharing information and knowledge, building a fan base and therefore a client base, and they are inviting. Plus, they aren’t high maintenance. You can get them out once a month, or more frequently if you wish.
2. Make sure that when you produce and publish your newsletter that it’s full of enticing and engaging content. The point is to attract future clients. So make sure that the content is something that appeals to your readership so that they aren’t turned off, or ignore your efforts.
3. Online newsletters give you instant results. Sending out snail mail leaves you guessing, and will probably leave you bleeding money in the end.
4. Once you start something like this, keep up with it. People get angry when they see websites with old content, or the site disappears just when the readers are becoming attached to it. Respect your readership and future clients with consistency.
5. Always ask your readers to send potential clients your way. If you have established trusted relationships with them as a part of your personal trainer marketing campaign, this should be fairly easy accomplish.
Try these things, and prepare to see your personal trainer marketing efforts expand!
Check out Bedros Keuilian’s blog with more articles on Personal Trainer Marketing here. For more fitness marketing ideas, tips, videos, and articles to grow your personal training business check out www.fitbodybootcamp.com.
