In the book, “No BS sales success in the new economy” by Dan Kennedy, he makes a great point, what your clients say about your business is a 1000 times more effective than what you say. Even if what you say is 2000 times more eloquent!
It is quite amazing how some personal trainers don’t focus on client feedback and testimonials to market their business. What better way is there to generate interest than real life proof that you provide a great service and help clients get great results. For the purposes of this article I am going to assume that the personal training element isn’t the issue, if it is, I would advise fixing this first and then looking at marketing yourself.
When it comes to getting testimonials, the first skill you need to work on is listening. This is important because of the timing of you getting your testimonial. If for example your client has achieved a goal, then this is a good time to ask for a review or testimonial from them as they are in a positive frame of mind.
The next skill is the ability to ask! Don’t be scared of asking clients for reviews, this is down to the relationship you have with the client to a certain degree but again I am going to assume that relationship building isn’t an issue here (if it is, work on this first) One method which could work is that you could gain their permission to write the review based on their comments and then get the client to review and agree, this can then be posted by you on your site. Remember, you don’t ask, you don’t get!
I believe testimonials are vital to any business and in personal training, I believe they are key because of the luxury nature of this service and sometimes it takes a lot for people to find the time and money to exercise with a professional. I would certainly feel more comfortable buying any product if I knew people were willing to speak positively about it, wouldn’t you?
Hi I’m John Hill, personal trainer for Inspiring Fitness. I am also a key member of the support team and I specialize in marketing, client relationship building and recruitment.
At Inspiring Fitness we are proud to empower personal trainers to succeed in business. We offer;
Guaranteed Client Enquiries For The Life of Your Business
Industry Leading Development & Growth Potential
Unlimited One on One Personal Training & Business Support
Please visit our website and download an information pack for more details http://www.inspiringfitness.co.uk
