With the New Year coming in, people by the droves put their
New Year’s resolutions in gear. For many health clubs, the
month of January marks the easiest time of the year to entice
and underdeliver the hopes and desires of the unsuspecting
public.
Now, of course, that’ll never happen to you…will it?
For the type of person that continually gets wrapped up in the
“deal of the day,” it most certainly will. Most people have
no idea what the telltale signs of a great health club operation
are.
Naturally, many clubs know this and fully take advantage.
Does it really make sense for all of the area clubs to offer the
most “specials” in the month where the overall demand
reaches its peak?
What other successful industry does this?
None that I can think of.
Understand that many clubs encourage you to join in the
months of January and February knowing full well that you
not be frequenting the place in two months.
But your money is!
The key resides in the fact that you must find the clubs
that actually have your best interest at heart. Which
clubs are going to encourage you to get in better shape?
To give everyone a little piece of mind, I’ve compiled a
short list of monster tips to help insure that you involve
yourself with a club that will give you the most success.
(By the way, two of these tips are “underground” and
industry insiders are the only ones that REALLY know
about them.)
1. Check the cleanliness. Clubs don’t care about keeping the
club clean don’t care about keeping you happy. Period.
Always give a good look in the locker rooms and cardio deck.
2. Gauge the pressure. The more pressure that is being put
on you to join right then, the less service you are likely to get.
Use your head. Today only specials are a scam. Peer
pressure always puts you in a bad spot. (Important Note:
monthly does not mean month-to-month. Make sure you
know the difference.)
3. Judge value, not price. Price is what you pay. Value equals
what you get for what you pay. Generally, the higher the rates,
the more value you get. Of course, make sure to judge this
for yourself. Just don’t get stuck in the “low price” mindset.
Always look for “high value”
4. Ask about the management history. Clubs with a history
of better service tend to have stable management. If a club
switches managers every 3 months, it’s not a positive sign
and usually means that ownership either continually chooses
poor management or it’s a sign of dissatisfied employees.
Be sure to ask.
5. Always check the Better Business Bureau homepage on
any clubs that you are looking to join. If a club has a bad mark,
you can bet it’s pretty intentional. The Bureau doesn’t just
hand out bad marks without just cause.
*Bonus Tip: Check out ripoffreport.com and look up the names
of clubs that you are interested in. This resource encompasses
reports from many dissatisfied customers from many types
of businesses.
Take these 5 tips and apply them to your area. While they
will not tell you everything about a club, they will prevent you
from becoming a member of the worst clubs and allow you
to be more comfortable working out in the New Year.
Brad Howard is the author of the wildly successful book “Health Club Secrets, How to Master the Art of Losing Weight Without Getting Ripped Off” and has been in the industry for years. For more details, make sure to visit [http://www.healthclubsecrets.com]
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